Ans: Customers open emails they connect with and those, which sound relevant. So, the first thing you need to do is to understand your customer’s expectations and things that matter to them the most.Focus on the value you create for the customer and the benefits you are offering.

Ans: Email campaigns can surely hike sales, provided you stimulate and inspire the audience towards investing their money in your brand/ products.So, convey to the audience that your product/service will provide them with a solution and add value to their life.

Ans: Content that offers value to the customers, for example, a discount or sale would elicit an instant response. But, emails are not just meant to inform customers about offers and discounts.There is a journey that each brand has to travel vis-a-vis each customer to drive him/her to reach to the end of the sales funnel and ultimately make a purchase.

Ans: Buying an email list is strictly a no-no! As these email ids are not verified and not all are interested in your brand. The email list is of no use if your subscribers do not open your emails. If subscribers aren’t actively engaging with your emails or aren’t interested, your email campaigning efforts are redundant.

Ans: Subject lines should be striking so much so to generate a response of opening the email. It’s the first thing that your subscribers notice. It’s your gateway to further communication.So, make it personalized, short and have a message that matters to the audience. You have only 3-4 seconds to create an impact and let anyone decide to open an email.

Ans: Use catchy images, call to actions and animated gifs that attract attention. Don’t use too many font types, font colors, and font sizes. Let the line spacing be enough. This gives good readability. Depending on the context of your emails its great to use bold colors.